AUTO Nation
Brand Design X NEW Business concepting
This ongoing freelance work connected me with Lafayette American and AutoNation, the largest car dealer network in the United States. Working with my writing partner, I helped redesign marketing assets under the new brand direction, contributed to new business pitch concepts, and developed creative ideas for emerging web products.
AN Maintenance program
This work served as a proof of concept to help sell the program to AutoNation. The finalized designs were completed by the in-house team.
Milestone concepts
This concept project aimed to refresh the existing milestone anniversary award with a more modern and elevated visual approach. I developed a series of exploratory designs in Adobe Dimension to showcase new structural forms, materials, and presentation styles.
Service Emails
These design concepts were to show how AutoNation messaging can be more current with modern design and copy.
