The Rocket VISA Signature Card
The first and only credit card designed for homeownership
We launched the campaign with an energized reveal phase built around a week of playful teasers, followed by creative that positioned the Rocket Visa Card as a true game changer. Repetition, visual patterns, and the introduction of pedestal imagery connected the card to broader Rocket Mortgage brand work.
From there, we shifted to building belief by showcasing relatable, everyday benefits through distinct purchase personalities and behaviors. Since the brief required us to capture enough material for a full year of marketing, we leaned into those personalities across key audiences, including homeowners, homebuyers, and first-time buyers. The result was a cast of characters that gave everyone something to connect with and provided a deep well of creative for the entire year.
Social Teasers
Card Reveal Social Videos
Flip Side Story Videos
CREDIT
Teaser/Reveal:
Creative Direction: Kate Bacheller & Mike Hunter
Executive Producer: Julie Etheridge
Producer: Elizabeth Bumbico
Design: Mike Hunter & Timothy Laakso
Copywriting: Kate Bacheller & Joel Brillant
Creative Editor: Jason Statton, Media House
Teasers Motion Graphics: Kristopher Bargen & Alexx Kolenda-Mason, Media House
Reveal SFX: Framestore
Sound: Spencer Hall, Hudson
Creative Direction: Kate Bacheller & Mike Hunter
Executive Producer: Julie Etheridge
Producer: Elizabeth Bumbico
Design: Mike Hunter & Timothy Laakso
Copywriting: Kate Bacheller & Joel Brillant
Creative Editor: Jason Statton, Media House
Teasers Motion Graphics: Kristopher Bargen & Alexx Kolenda-Mason, Media House
Reveal SFX: Framestore
Sound: Spencer Hall, Hudson
Flip Side:
Creative Direction: Kate Bacheller & Mike Hunter
Director/Photographer: Victoria Will
Executive Producer: Julie Etheridge
Producer: Elizabeth Bumbico
Photo Producer: Natalie Ness
Production: Avenue 44 Productions
Creative Editor: Jason Stratton, Media House
Animation: Kristopher Bargen & Stephen Yee, Media House
Sound: Spencer Hall, Hudson
Creative Direction: Kate Bacheller & Mike Hunter
Director/Photographer: Victoria Will
Executive Producer: Julie Etheridge
Producer: Elizabeth Bumbico
Photo Producer: Natalie Ness
Production: Avenue 44 Productions
Creative Editor: Jason Stratton, Media House
Animation: Kristopher Bargen & Stephen Yee, Media House
Sound: Spencer Hall, Hudson
