Porsche of Newport Beach Grand Opening
A destination for tastemakers.
In partnership with Detroit’s Lafayette American and AutoNation dealerships, my writing partner and I helped launch Porsche’s new dealership with a social video and a grand opening invitation. The invite featured a custom mailer and a dealership-specific booklet that highlighted key details about the location. The creative rollout also included web banners, emails, and supporting messaging to drive awareness for the event.
The Social Video
The mailer
Additional Creative
CREDIT
Agency: Lafayette American
Client: AutoNation Porsche
Copy: Kate Bacheller
Art Direction: Mike Hunter
Client: AutoNation Porsche
Copy: Kate Bacheller
Art Direction: Mike Hunter
