Rocket Mortgage Super Bowl Squares Sweepstakes
The Largest Squares game ever!
When we pitched the idea of combining live NFL season footage with animation, we quickly learned just how complex the NFL and Players Association compliance process really was. The rules shifted week to week as new footage rolled in and nothing was fully locked. It became an ongoing puzzle, but we navigated it, kept the work moving, and built a strong partnership with Linda at NFL Films along the way.
CASE STUDY
We built a case study to show just how big that year’s sweepstakes was and how strongly the creative performed. It was a grind, but the results made it all worth it.
2.6 Billion Impressions
2.2 Million Registers
53% Increase over the past Year
2.2 Million Registers
53% Increase over the past Year
CREDITS
Creative Direction: Kate Bacheller & Mike Hunter
Producers: Sebastian Rzepa, Cecilia Jackson, John Van Osdol
Creative Editor: Jasson Stratton, Media House
Motion Graphics/VFX: Framestore
Film: NFL Films
VO: Gus Johnson
Sound: Spencer Hall, Hudson
VO Recording: Lime Studios
Creative Direction: Kate Bacheller & Mike Hunter
Producers: Sebastian Rzepa, Cecilia Jackson, John Van Osdol
Creative Editor: Jasson Stratton, Media House
Motion Graphics/VFX: Framestore
Film: NFL Films
VO: Gus Johnson
Sound: Spencer Hall, Hudson
VO Recording: Lime Studios
