The Rocket ADVantage
Creative Built for a Rapidly Changing Market
I approached the brief with the team by bringing a direct-response mindset to brand-level creative, building everything to flex as the buy/sell season evolved. We structured the video production modularly and paired it with VO and animated screen systems, allowing us to refresh offers and messaging in real time as the market shifted.
With our strategic approach, we were able to capture enough footage to cut multiple TV spots, social content and digital videos in a one-day shoot and continued to refresh the creative throughout the season as new products were released.
With our strategic approach, we were able to capture enough footage to cut multiple TV spots, social content and digital videos in a one-day shoot and continued to refresh the creative throughout the season as new products were released.
CREDIT
Creative Direction: Kate Bacheller & Mike Hunter
Executive Producer: Julie Etheridge
Director: Brett Warkentien, Hudson Artists
Production: Hudson Artists
Creative Editor: Annette Gianino, Hudson Artists
Motion Design: Michael “Juice” Majewski, Hudson Artists
Creative Direction: Kate Bacheller & Mike Hunter
Executive Producer: Julie Etheridge
Director: Brett Warkentien, Hudson Artists
Production: Hudson Artists
Creative Editor: Annette Gianino, Hudson Artists
Motion Design: Michael “Juice” Majewski, Hudson Artists
